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Associate Director of Communications, Road Safety

July 21, 2021


The Global Health Advocacy Incubator (GHAI), an initiative of the Campaign for Tobacco-Free Kids (CTFK), draws on decades of work on tobacco control campaigns and its growing experience on other public health issues to drive policy change campaigns around the globe to improve health. To date, these issues have included road safety, food policy, cardiovascular health, drowning prevention, civil registration & vital statistics, preventing epidemics, and maternal and reproductive health, among others.

GHAI now seeks an Associate Director, Communications, to join a dynamic team supporting civil society and government partners who are driving progress on critical road safety policies in ten low-and middle-income countries. Every year an estimated 1.25 million people around the world die because of road traffic crashes, and millions more are injured. GHAI’s mandate under the road safety program is to stimulate policy change that will prevent road crash deaths and injury through addressing key behavioral risk factors, including speeding, seatbelts, child restraints, helmets, and drink driving. The Associate Director, Communications will report to the Director of Communications, Road Safety. This position is based in Washington, DC and is open to U.S. citizens and other applicants who already possess U.S. work authorization. 

Beginning in September, GHAI is planning a hybrid office return to work.


This role provides civil society and government partners in 3-5 countries across Asia and Africa with strategic communications support to promote public health policy change. It requires serving as a thought partner as well as providing regular workshops, trainings and facilitating coalition-wide strategy development. The Associate Director must demonstrate a well-developed understanding of how communications and media efforts contribute to strategic advocacy campaigns that lead to policy and regulatory changes; be a self-starter with strong project management skills and the ability to work within cross-functional teams; and have a demonstrated commitment to media training and capacity strengthening in a global context.

Key areas of focus for the position include:

  • Working closely with Communications Director to develop a top-notch suite of communications training programs, frameworks, templates and tools that can be customized to each country context and to individual civil society partners’ needs and desires
  • Supporting coalitions across Africa and Asia as advocates evolve their communications capabilities in support of public health advocacy efforts
  • Building relationships with civil society organizations to understand the context and communications needs of each local partner.
  • Collaborating with advocates to provide strategic communications support and guidance, professional development opportunities and resources to advance policy change 
  • Working in partnership with Communications Director, country leads, international partners and civil society organizations to identify opportunities to enhance communications capabilities 
  • Overseeing production of key communication materials
  • Managing relationships with and output of communications agencies and consultants, including PR agencies and media monitoring vendors in countries
  • Highlighting the work of local partners through regular contributions to the GHAI blog, social media channels and newsletters


The Associate Director supports a wide network of organizations in multiple countries to influence and strengthen public health policies related to road safety. The AD should be experienced in the use of communications for policy advocacy, as well as experienced in building capacity and supporting others to successfully utilize communications as a component of policy advocacy campaigns. 

Required qualifications include:

  • Experience implementing campaigns that span owned, earned and paid media 
  • A strong track record of communications experience in public relations, public affairs, public policy and/or particular experience serving civil society clients in the public health arena
  • Demonstrated ability to develop cohesive, consistent communications strategies, including key advocacy messages, to advance a particular policy objective
  • Ability and desire to craft communications training programs that enhance the ability of partner organizations to advocate for public health priorities 
  • Demonstrated ability to develop evidence-based communications efforts with measurable results
  • Bachelor’s Degree required; Minimum 5-7 years’ relevant experience
  • Experience working in global and/or in cross-cultural settings, and a commitment to supporting local partners carrying out the work 
  • Ability to handle multiple tasks and portfolios in fast-paced environment
  • Fluency in written and spoken languages in addition to English is preferred, though not required 
  • Ability and desire to travel overseas periodically


The Campaign for Tobacco-Free Kids is an Equal Opportunity Employer and welcomes applications from individuals who will contribute to its diversity. 

To apply for this position, please email a cover letter, resume and salary expectation to: Kate Midden, Communications Director, Road Safety at: Please reference the position code: ADC-RS/GHAI in the subject line of your email.  Resumes will be accepted until the position is filled.