Building a team
The Philippines has a strong tradition of civil society engagement. Seasoned public health advocates recognized a need to diversify expertise and expand capacity in road safety. The Global Health Advocacy Incubator supported local leaders in building a robust, integrated, passionate coalition, utilizing our extensive network to identify and attract new partners to the cause. The coalition zeroed in on an advocacy goal that would benefit some of the most vulnerable road users – children who are not using car seats – and began preparing a campaign plan to pass a mandatory child restraint law in the Philippines.
Designing a campaign
Successful policy change requires careful planning. The first step of the campaign was to conduct a thorough analysis of the political, media and civil society environments that would shape the legislative process. As a technical advisor, the Global Health Advocacy Incubator helped local partners in the Philippines map the policy process, identify key stakeholders and potential champions inside and outside of government, and evaluate the media coverage on road safety to determine how to best build political support and engage the public. That information was incorporated into an integrated campaign plan that mapped out the strategic path forward.