With a career that bridges media, legislative communications and advocacy, Bobi Odiko brings a unique lens to food and nutrition policy in Africa. From shaping narratives as a news editor to steering communications strategies at the East African Legislative Assembly, Bobi has cultivated a rare blend of expertise that bridges storytelling, policy and public health. Now, as the Africa Communications Consultant at the Global Health Advocacy Incubator (GHAI), he brings a unique perspective that is invaluable in driving transformative food and nutrition policies across the region. His ability to merge strategic communication with a deep understanding of local and regional dynamics underscores the critical role of communication in creating meaningful, lasting change.
1. What is your role at GHAI?
I joined GHAI as the Africa Communications Consultant in July 2024. In this role, I oversee communications for the Food and Nutrition Program within the East African Community (EAC) Partner States—Kenya, Tanzania and Uganda—and Ethiopia. My work involves supporting strategic communications, media advocacy strategies, digital advocacy, capacity building and providing expert guidance to our civil society organization (CSO) partners in these countries.
2. How has your diverse background—spanning roles as a news editor and head of communications for both the East African Legislative Assembly (EALA) and the East African Business Council—shaped your unique perspective on GHAI’s food and nutrition policy advocacy efforts in Africa?
My experiences have taught me two valuable lessons. First, the power of communication is only impactful when underpinned by knowledge and a clear understanding of the target audience(s). Second, communication is not a secondary consideration but a frontline component that drives organizations to achieve their goals. Communication determines whether communities act or remain indifferent, whether policies succeed or stall and whether the narrative shifts from hearsay to what is accurate, objective and evidence based. My tenure at both EALA and in the media equips me to leverage existing networks to support CSOs in achieving legislative and policy changes in the food and nutrition space in Africa. While my prior roles gave me an insider’s perspective on the private sector’s role in economic development, my current role at GHAI allows me to critically assess its responsibilities in public health. The link between unhealthy food products and rising obesity and diet-related diseases is undeniable. Policies like front-of-package warning labels reduce consumer misperceptions and encourage product reformulation. The private sector must prioritize consumer health over profitability—a healthier population ultimately contributes to sustainable economic productivity.
I am proud to have an opportunity to serve in this critical area at GHAI and to use my experiences in the EAC region to contribute to change.
3. What are some things that have been surprising or new about working in food policy?
My early months in food policy advocacy have been enlightening. Resilience is crucial for navigating challenges and driving development in food policy. Policy wins do not come on a silver platter; they require persistent efforts both on the frontline and behind the scenes. Passing evidence-based policies involves navigating competing interests, which demands strategic, sustained initiatives.
I’ve also learned the value of letting local CSOs take the lead in shaping advocacy strategies. They understand their unique contexts and are best positioned to influence government and stakeholders. Partnerships built on mutual respect and collaboration are essential for successful policy advocacy.
4. In your opinion, what are the most pressing food and nutrition issues in Africa, and how does media advocacy help address them?
Africa faces three pressing food challenges: insufficiency, access and quality. Despite its potential to be a breadbasket, the continent struggles with food insecurity due to factors beyond human control. Access to nutritious food remains costly and unattainable for many, while food quality—including safety and nutritional value—varies widely. Tackling malnutrition, obesity and overnutrition requires innovative solutions to optimize diets.
Media advocacy plays a pivotal role in addressing these challenges. By blending communication, advocacy, politics and science, it drives action and disseminates critical information. Clear, evidence-based messaging influences governments, legislators, media and the public to recognize the need for policy change and act accordingly. Effective media advocacy builds awareness, shapes narratives and mobilizes stakeholders toward collective action.
5. What is something most people do not know about you?
I have the gift of mixed-handedness, allowing me to use both hands efficiently.
And on a cheeky note, French might have been my first language if my enrollment at the age of two at the Lycée Denis Diderot (French International School in Nairobi) hadn’t been cut short. As the story goes, I hid away on my second day, only to be found in a cupboard at home after an hour or so…. the rest is history!
