Communications & Media Advocacy Guide
Our Communications and Media Advocacy Action Guide provides civil society advocates with the tools to develop a comprehensive communications strategy to create an environment favorable to policy change.
This guide encompasses all of the primary elements of a strong and effective communications and media advocacy campaign, one that will generate public and political support for public health priorities. It has been designed to provide an overview of what media advocacy is, its role within an advocacy campaign and the key elements of a communications advocacy campaign.
Whether you are just beginning to plan an advocacy campaign or are already conducting one, we hope this guide will provide you and your partners with a road map on how best to use communications to achieve your policy objectives.